How to Prioritize Who What Wear Articles on Google

For better or worse, our online lives are tightly controlled by algorithms that determine what we see when we scroll. It’s great when you can discover offbeat fashion trends you never knew you needed, but it’s less appealing when you think of everything that’s being hidden from your social media feeds and search results that you’d actually love to see, like a spring 2026 runway report. Luckily, however, Google is giving you back some of that power with a new customisable feature. Continue reading for everything you need to know.

What Are Google Top Stories?

(Image credit: Google)

In the screenshot example above, I Googled the phrase “Kendall Jenner outfit inspiration.” I scrolled past the AI Overview and Video sections to land on a category called Top Stories. With Google’s new feature, you can customise the results of this section. When you choose Who What Wear UK as one of your preferred sources, for instance, our articles will be prominently displayed in the Top Stories field whenever we have fresh content related to your search inquiry.