“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity, and innovation,” McGrath says via press release. The inaugural lineup includes lipstick, lip balm, and a curated array of eyeshadow palettes, all conceived as cosmetics, yes, but also objets d’art to be kept, refilled, and treasured for years to come.